Learning to Love the Damned Media

We get it–WFAE is in a new media world.  Or perhaps I should write, the New Media world.


At every professional convention we are told that younger media consumers want their content to reflect WHAT they want, WHERE they want it and WHEN they want it.


Due to the Web and related digital advances, it’s now possible to deliver these services. But another trend is, to me, far more unsettling. Some media consumers expect news to reinforce their preexisting views of their community and their world.


On the contrary, news coverage often causes a dustup. Cherished opinions are challenged. Authority is questioned. Public officials are caught in the light (and heat) of public scrutiny. 


I encourage you to spend just a bit of time learning about the old-school values of journalism in this brave new world. 


Here’s a link to the Poynter Institute’s site. I found a good, very brief article for you on the key values in quality journalism:



The Institute is named after Nelson Poynter, who funded many journalism education projects, and who turned over controlling interest of the Saint Petersburg Times, upon his death, to fund the effort for the future. 


If you spend some time with Poynter’s site, I think you’ll be a more informed consumer of WFAE content and our networks’ news offerings.




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